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The
previous tables provide a number of separate statistics
that measure the performance of architects’ projects.
This research developed a net present value (NPV) model
to draw all the various statistics into a single measure
to value the projects. This model enables one to compare
the value of the Nicklaus name versus Fazio or any other
architect.
The NPV calculates the present value of the future income streams that flow from the golf development. The three key income streams are initiation fees, member dues, and green fees. The rate of sale of memberships is also taken into account as the sales curve has a significant effect on the NPV.
The golf NPV model provides a single measure for the value flowing from the golf course. Table A shows the golf NPV to average $7.9 million for developments that don’t use architects, $17.5 million for developments with architects and $28.9 million for projects designed by the top 41 names. The statistics speak convincingly as to the value of an architect.
Table B gives a league table of architect values, showing changes since our previous research back in 1997. It shows that Nicklaus Design held onto their No. 1 spot, with nearly all architects increasing their overall value, if not their position. Four new entrants have appeared this time around – these architects did not have the 10 projects required for statistical analysis in 1997.
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